Often growing out from socialist state-sponsored research institutes and centres, they nonetheless offered an alternative to dominant practices in building construction and urban design and foresaw a future in which transformability and surprise would be central characteristics. This often required an extension of the field of design and architectural practice, shifting from the design of singular objects to the organisation of environments (and life) as a whole. During the mid-1970s, attitudes toward design and technology became more ambivalent: there emerged critical and conceptual projects pointing to the underside of an excess of consumption and a media-saturated space, indicating a need to consider the contradictions inherent in modernist ideals – in culture designed according to technology and industry.
Participating artists and architects: Māris Ārgalis, Igor Berezovsky, Valdis Celms, group "Dvizhenie", Alexandr Ermolaev, Tiit Kaljundi,
Vyacheslav Koleichuk, Vitaly Komar and Alexander Melamid, Jānis Krievs, Kaarel Kurismaa, Leonhard Lapin, Vyacheslav Loktev, Eugenijus Miliūnas, Andrei Monastysrki, group "NER", Lev Nussberg, Jüri Okas, Artūrs Riņķis, Sirje Runge, Yuri Sobolev and Yuri Reshetnikov, Jurgis Vroblevičius.
Curators: Andres Kurg, Mari Laanemets (Estonian Academy of Arts)
Designers: Indrek Sirkel, Kooperative für Darstellungspolitik: Jesko Fezer, Anita Kaspar, Andreas Müller
Sponsors: European Council "Culture" program, Estonian Cultural Endowment, Estonian Academy of Arts, Estonian Ministry of Culture, BTA Insurance, Re-Board powered by Lexplast, Sadolin Idea & Design, Ronald Feldman Gallery
National Gallery of Art
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